For the City Times

Sears Hometown Store of Wisconsin Rapids Leading Local Campaign to Enlighten Community

WISCONSIN RAPIDS —  Sears Hometown and Outlet Stores, Inc. launched its I Don’t Work For Sears, I Own This Place national campaign to further establish their company identity at its annual convention in January.

Local owner Shawn Rehberg is now continuing the campaign within his community, hoping to further educate community members of the company’s local ownership and small-town atmosphere.

“I’m excited to promote my experience as a small business owner, and explain how Sears Hometown and Outlet Stores, Inc. has supported my store along the way,” said Rehberg. “Sears Hometown offers a high-level of customer service that reflects strong values and commitment to building ties within the community. Being an independent store, we’re able to customize our service to every community member who walks into the store,”

Sears Hometown and Outlet Stores are a separate entity from Sears Holdings, with a license to use the Sears name. As an independent retailer, Sears Hometown and Outlet gives individuals the opportunity to open their own small-town hardware or outlet store, making the dream of becoming a small business owner accessible. According to a news release, it also allows for better service for customers and a stronger ability to meet and anticipate needs, network with community organizations and spearhead fundraising efforts for needs in the community.

“Sears Hometown gave me the opportunity to be a small business owner to a company that has become part of the local community,” said Rehberg. “A large part of my job is interacting with and getting to know the needs of the community, and it’s been an incredibly rewarding experience. We have held fundraisers for the Heroes at Home project, Make a Wish, the Humane Society, and Fill a Backpack.”