Chris Klug Foundation’s Sip N Save Campaign Engages Thousands Across the U.S.

WISCONSIN RAPIDS – The Chris Klug Foundation (CKF) successfully concluded its National Donor Day Sip N Save Campaign, reaching over 21,000 individuals in 17 states. On Feb. 14, CKF partnered with coffee shops nationwide to distribute custom coffee sleeves, posters, and stickers designed to educate and inspire patrons to consider becoming organ, eye, and tissue donors. In Wisconsin Rapids, Cravings Coffee Shop proudly participated on Feb. 14 for National Donor Day.
The Sip N Save Campaign was an approach to spreading awareness about the critical need for organ, eye, and tissue donors. By partnering with local coffee shops, CKF leveraged coffee drinkers’ daily rituals to deliver an impactful message. The coffee sleeves featured a QR Code, allowing individuals to register easily, while informative posters and stickers encouraged customer engagement and registration as donors.
“By integrating our message into something as routine as a coffee break, we’re able to reach people in a unique and memorable way,” said Chris Klug, Founder of the Chris Klug Foundation. “Our goal is to spark conversations and inspire action that can save lives.”
The campaign’s success can be attributed to CKF’s strategic partnerships with coffee shops that served as community hubs. By placing educational materials directly into the hands of consumers, CKF made significant strides in raising awareness about the importance of donation.