WISCONSIN RAPIDS – Rapids Ford and ABRA Auto Body in Wisconsin Rapids is officially under new ownership as of July 13, 2026. Kyle Plummer, owner of Eagle Auto Group in Eagle River, has acquired the dealership.
Plummer comes to Wisconsin Rapids with a track record of straightforward, customer-first service at Eagle Auto Group, and he is bringing that same approach to Rapids Ford from day one.
“We want the people of Wisconsin Rapids to know that this is a fresh start,” said Plummer. “New ownership, positive culture, and a genuine commitment to supporting our customer’s needs. We are here to earn your trust and we take that seriously. Come in and see the difference.”
With the change in ownership comes a renewed focus on transparency, customer service and community involvement. Plummer and his team are committed to making Rapids Ford the community’s first choice for sales and service.
Rapids Ford is open and welcoming new and returning customers to experience the dealership under its new direction.
For more information, contact Rapids Ford at 715-422-0000 or visit rapidsford.com.
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